Children affected by rare growth disorders often require years of therapy, monitoring, and long-term support. For caregivers, this can be emotionally and logistically demanding. For healthcare professionals, maintaining continuous visibility into the patient journey is difficult, especially between clinical visits or across fragmented systems. These gaps can impact treatment consistency and family confidence.

Dawn Health partnered with Merck Healthcare and real-world stakeholders, caregivers, clinicians, and medical experts, to co-create a solution that reflects the lived experiences of those involved in pediatric endocrine care.

Together, we designed a digital product ecosystem focused on three core value drivers:

Engage

‍Developed through direct collaboration with patients, caregivers, healthcare professionals, and payors, ensuring the solution addresses real needs and fosters ownership and adoption.

Personalize

Uses behavioral science, UX design, and real-world evidence (RWE) to tailor support and insights to individual users, creating a segment-of-one experience for every patient and healthcare professional.

An ecosystem of two fully integrated, role-specific tools

Caregiver-facing mobile app

A caregiver-facing mobile app, providing personalized content, treatment tracking, medication reminders, and educational resources to support home-based care.

Healthcare professionals’ portal

A healthcare professionals’ portal, giving clinicians access to patient-reported data, engagement insights, and digital support tools that inform personalized treatment planning.

Built on the Dawn Platform, the solution combines modular, pre-built components with custom development tailored for pediatric endocrinology, enabling rapid launch, local market adaptation, and continuous evolution based on feedback.

Personalized guidance

Tailored content and features based on condition, treatment plan, and user preferences.

Progress and adherence tracking

Caregivers can log data and updates, which clinicians can access to support timely interventions and data-informed decisions.

Integrated digital support

Designed to work alongside connected medical devices and treatment tools, supporting a more holistic view of patient progress.

Scalable and compliant

Live in 40+ countries and 30+ languages, the ecosystemmeets local regulatory standards and is built for global deployment.

All outcome-related figures are sourced from peer-reviewed publications or scientific congress posters.

This co-created digital ecosystem empowers caregivers to take an active role in their child’s therapy, while giving healthcare professionals the tools to provide more personalized and responsive support. By combining engagement, connectivity, and personalization, the solution helps shape a more continuous and human-centered care experience in rare disease treatment.

Product suite type

Caregiver + healthcare professionals Ecosystem 

An integrated digital solution that supports both sides of the care relationship. Ideal for pharma partners looking to drive real-world impact through continuous engagement and personalized digital support.


The content on this page is for informational purposes only and is not intended to provide any medical advice. Please consult a medical professional for any information. The information on this page is not tailored to country-specific requirements. The images depict models secured with correct rights and not real patients. Additional disclaimers may apply in accordance with the Terms of Use. DHDK_GRWZN1.1_003_V0