Agentic PSP (Patient Support Program)
A new generation of patient support, organized as a connected ecosystem – an agentic layer coordinates proactive engagement, clinically reviewed content, and escalation to PSP nurses and healthcare professionals (HCPs), with clinical safety, compliance, and human oversight across the whole service.
Designed to deliver greater availability, deeper personalization, and faster responsiveness for patients, within a more scalable, affordable delivery model for pharmaceutical companies.
Built on the Dawn Platform, powered by Microsoft and NVIDIA technologies.
People living with rare diseases are faced with the difficult reality of continuing to live their everyday lives while keeping up with their treatments and care.
The episodic nature and limited resources of the existing healthcare ecosystem result in people living with these conditions oftentimes feeling alone and struggling to access relevant support in the moments of true need.
Pharmaceutical companies have tried to alleviate some of these needs through their Patient Support Programs (PSPs), however struggling to overcome the current challenges of a fragmented, reactive, and difficult to scale model.
There is an opportunity to create more connected and personalized support that is responsive in the exact moments of need, while promoting a scalable application across the patients’ population and overall healthcare ecosystem.
An agentic care experience available to patients 24/7, based on a deep understanding of each patient's individual disease state, with fully personalized support and access to a PSP nurse when warranted.

The agentic layer reads each patient’s context, which builds over time across interactions, reaching out proactively, based on treatment milestones, reported symptoms, and individual needs.
Predefined rules determine when it reaches out, as the model phrases only the conversation, not the outreach.
Clinical safety, compliance, and human oversight apply across the whole solution, including market-specific rules before anything reaches a patient, as well as the predefined rules for escalation.
The PSP nurse moves from routine, and scripted contact, to a smaller number of high-stakes moments across a much larger patient base.
Scale patient support more cost-effectively.
By supporting routine patient interactions and streamlining administrative workflows, Dawn Health’s Agentic PSP aims to help pharmaceutical companies extend patient support while enabling nurses and support teams to focus on moments that require human expertise.