AI Agentic Patient Support Program (PSP)
A new generation of patient support, organized as a connected ecosystem – an agentic layer that orchestrates proactive support based on approved content and easier routing to human support, with compliance and human oversight across the whole service.
Designed to deliver greater availability, deeper personalization, and faster responsiveness for patients, within a more scalable, affordable delivery model for pharmaceutical companies.
Built on the Dawn Platform, powered by Microsoft and NVIDIA technologies.
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People living with chronic diseases are faced with the difficult reality of continuing to live their everyday lives while keeping up with their treatments and care.
The episodic nature and limited resources of the existing healthcare ecosystem result in people living with these conditions oftentimes feeling alone and struggling to access relevant support in the moments of true need.
Pharmaceutical companies have tried to alleviate some of these needs through their Patient Support Programs (PSPs), however they are struggling to overcome the current challenges of a fragmented, reactive, and difficult to scale model.
This moment in time represents an opportunity to create more connected and personalized support that is responsive in the exact moments of need, while enabling easier scaling across the full patient population and ensuring integration into the wider healthcare ecosystem.
An AI agentic care experience available to patients 24/7, based on a deep understanding of each patient's individual context and state, with fully personalized support and access to human support when desired.

*approved content and market rules, checked before anything reaches the patient.
The agentic engagement is anchored in each patient’s context and state, which builds over time across interactions, tracked insights and data, treatment schedule, and individual needs.
With that, the agentic engagement handles daily/routine interactions, while human PSP nurses can be reached out to in moments of true need. Care teams become more available to quickly respond to patients’ needs, while continuing to provide the human-centered, empathetic support they are known for.
Compliance and human oversight are built in by design across the whole solution, including market-specific rules before anything reaches a patient, as well as the predefined rules for escalation.
Significantly lower costs to serve
By supporting routine patient interactions and streamlining administrative workflows, Dawn Health’s AI Agentic PSP aims to extend routine patient support while enabling nurses and care teams to focus on moments that require human expertise.
For Patients
For Pharma Companies
Dawn Health is collaborating with Merck, NVIDIA and Microsoft to explore and advance a new approach to patient support, bringing together expertise in digital health, patient needs, AI and cloud technologies.
Merck has signed on as an early innovation partner to bring this patient support service into rare tumors, specifically Desmoid & NF-1 tumors.
Press release
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